Home / Gift and loyalty
Gift card and loyalty programs that bring customers back.
Gift card and loyalty programs give customers a reason to return and to send friends your way. We set them up through our partners Givex and Factor4, so the cards and rewards work at the checkout you already run.
Your program, at a glance
| Gift card partners | Givex, Factor4 |
| Gift cards | Branded for your business |
| Loyalty | Points or rewards |
| Locations | One or many |
| Checkout | Fits your POS where supported |
Why many gift and loyalty programs stall
The cards are easy to print. The hard part is a program your staff can run and your customers actually use. These are the common snags, and how we handle them.
What you often find
- Paper punch cards that are easy to lose or copy
- Gift cards sold at one location that won’t work at another
- A separate device at the counter just for gift cards
- No report showing what is outstanding or redeemed
- A program bought from a vendor nobody can reach
At PayZoom
- Electronic gift cards and rewards tracked in one system
- Balances that work across your locations
- A program that runs on your existing POS where supported
- Reporting on sales, redemptions and outstanding balances
- A real person at PayZoom to call when you need changes
How gift and loyalty programs work
A gift card is stored value your customer spends later. A loyalty program rewards repeat visits. Both depend on three things working together.
Your cards
Physical or digital cards with your name on them, issued through Givex or Factor4.
Your checkout
The terminal or POS that sells, reloads and redeems the cards, or tracks points.
Your reports
One view of balances, redemptions and repeat visits, so you see what the program earns.
The PayZoom Statement Review
- Send. Email us one recent processing statement.
- Read. We line-item every fee and separate what the card networks charge from what your processor keeps.
- Recommend. You get a plain-English answer. If you are already paying a fair price, we will tell you.
- Switch. If you move to PayZoom, we set up processing to fit your POS, gateway or cart.
PayZoom not only offers Parts Plus members Low Cost Credit Card processing rates, they also provide ACH Services, Check Protection Services and Gift/Loyalty Card programs.
Parts Plus
Since 2006, a person who knows your account.
| Founded | 2006, Daphne, Alabama |
| Clients in | Nearly every U.S. state |
| Support | Never outsourced |
| Registered partner of | Cygnus Payments and Evolv Payment Solutions |
Questions merchants ask us
Straight answers. If yours is not here, call us and a real person will answer it.
What is the difference between a gift card program and a loyalty program?
A gift card holds a dollar balance that someone pays for now and spends later, often as a gift. A loyalty program tracks repeat visits or spending and rewards the customer with points, discounts or free items. Many businesses run both on the same card or account. We help you decide which fits.
Which providers does PayZoom use?
Our gift and loyalty partners are Givex and Factor4. Both offer branded gift cards and loyalty features, and they differ in how they connect to different POS systems and how programs are set up. We look at your checkout and your goals, then recommend the one that fits better.
Will it work with my current POS or terminal?
In many cases, yes. We are platform-agnostic, so we start from what you already use. Some POS systems connect directly to a gift and loyalty provider, while others use the card terminal. We confirm compatibility before you order cards, so you don’t end up with a program that can’t run at your counter.
Are there rules on gift card expiration and fees?
Yes. Federal and state rules govern gift card expiration dates, inactivity fees and unclaimed balances, and they vary. We don’t give legal advice, so check the current rules for where you sell, or ask your accountant. Our gift card programs guide covers what to ask before you launch.
Send us one statement. We’ll tell you exactly what you’re paying.
No cost and no pressure. If your current rate is fair, we’ll say so. We typically reply the same business day.
| Call toll-free | 866.242.4325 |
| Local | 251.626.8100 |
| nate@bizpayzoom.com |